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Social media networks emerged as an increasingly active field for community interactions and institutional interventions entangling cultural heritage and perceptions of the past with the formation of contemporary identities, and attitudes towards important social, cultural, political and ethical issues. They become sites for the formation of affiliative relationships, but also arenas for ‘memory wars’, involving grassroots and institutional mnemonic actors, and enabled by a combination of digital platform affordances and semiotic activity.

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