The Strategic Communication Research Centre of the Faculty of Communication of Vilnius University was established on 2 January 2025.
Head of the Centre
Associate Professor Mariana Sueldo
Centre's Research Topics
Associate Doc. dr. Miglė Eleonora Černikovaitė
Assistant Dr. Lina Jakučionienė
Participation in international scientific conferences
1. In June, Assoc. Prof. Dr. Mariana Sueldo participated in the AIRP 2025 congress, an annual international scientific conference held at the University of La Laguna in Tenerife.
Assoc. Prof. M. Dr. Sueldo presented a paper titled "Leadership Communication in Lithuania: Strengthening the Image of an Organization through the Involvement of the CEO and Public Perception," prepared in collaboration with Assoc. Prof. Dr. Miglė Eleonora Černikovaitė and Asst. Prof. Dr. Lina Jakučionienė.
At the same event, Assoc. Prof. Dr. M. Sueldo (as third author) also presented a study prepared together with Prof. J. Cuenca-Fontbona and Prof. Marc Compte (first and second authors): "Internal communication strategies for emotional well-being in the public sector: between information, persuasion, and dialogue."
2. In September, Asst. Prof. Dr. Lina Jakučionienė participated in the international congress EUPRERA 2025.
At this scientific event, she presented a paper on behalf of three members of this research center entitled "The ripple effect of strategic communication: an analysis of social change through the prism of the Lithuanian Lions Association."
Ongoing projects
In May, our faculty hosted Prof. Joan Cuenca-Fontbona from the Faculty of Communication and International Relations at Ramon Llull University (Barcelona, Spain). During the visit, we met with the Dean of the Faculty of Communication, Prof. Renata Matkevičienė, and signed a memorandum of understanding in which both institutions commit to cooperating on joint research initiatives and exchanging best academic and scientific practices.
Prof. Joan Cuenca-Fontbona and Assoc. Prof. Dr. Mariana Sueldo met with the head of the Vilnius City Municipality's Organizational Development Group, to whom they presented a very successful internal communication and employee well-being research project led by Prof. Cuenca-Fontbona at the Barcelona City Council. They discussed several possible opportunities for future cooperation.
Assoc. Prof. Dr. M. Sueldo has already begun this joint research phase in Lithuania under a cooperation agreement signed in July between our faculty and Vilnius City Municipality.
The results of this research will be presented at scientific events in Lithuania and abroad in 2026, as well as to communication specialists and organization leaders in Lithuania and Spain.