Discussions on change of PR profession and field due to COVID-19

29 May, 2020



Participants of the discussion:



David Gerzof Richard, Emerson College (Boston, USA)


Managing PR in the face of COVID


David Gerzof Richard is a public relations professor at Emerson College. He is also the CEO and founder of BIGfish PR (http://www.BIGfishPR.com) a public relations agency headquartered in Boston, Massachusetts that represents publicly traded companies, sovereign nations, professional athletes, social impact brands and white-hot start-ups. He holds a master's degree from Emerson College and a bachelor's degree from Boston University. David is a marketing leader with deep expertise in corporate storytelling and the introduction of new companies, ideas, and products across a spectrum of sectors including technology, energy, sustainability, consumer products, healthcare, finance, professional sports, agriculture, travel, and tourism. David and his team at BIGfish guide brands with their market leadership positioning, message development, public relations efforts, marketing and crisis communication, launch strategies and campaigns, social media outreach, content strategy, press and analyst relations, media training and speaking engagements. Prior to founding BIGfish, David was employee number one at Cignal Global Communications, an international voice and data phone company he helped form in 1995. David served a number of roles at Cignal, including VP Marketing, Communications Director and Company Spokesperson. The company was acquired by UGC's Priority Telecom in 2000. David can be found on LinkedIn at: https://www.linkedin.com/in/davidgerzofrichard


 Ranjini RaoInstitute of Journalism & Mass Communication Commits (Bangalore, India)


 The Positive Outcomes of the Covid-19 Lockdown“ 


 20191216 104623  Ranjini Rao is the Head of Marketing Communications at COMMITS Institute of Journalism and Mass Communication at Bangalore, India. She is also an award-winning writer, blogger, and author of many books. Her main areas of interest are multiculturalism, food, and open education

 Gabrielė Šerėnienė

 Coca-Cola HBC Baltics (Vilnius, Lithuania)

Crisis & Resilience: communication role during the COVID-19 

 Gabriele 2019 1  I'm public affairs and communication manager at Coca-Cola HBC Lithuania responsible for the relations with various stakeholders -  business associations, governmental organizations, NGOs, communities, and media. My professional journey in this company led trough the communication of factories closures and acquisitions, multiple incident management cases, national scale CSR projects, number of employee engagement initiatives, and ambassadorship programs. During the Globcom symposium 2020 I will share my thoughts on the correlation between business sustainability and resilience to give a glimpse of what our company is doing in the communication field during these challenging pandemic times.


Daniel Silberhorn, Erfurt University (Erfurt, Germany )


The Covid19 pandemic: Lessons for solving the climate crisis. Five factors of effective communication - and what everyone of us can do

 DanielSilberhorn FuH 042 kopie 2 klein  

Daniel Silberhorn is Senior PR consultant at global network agency FleishmanHillard in Germany with a focus on corporate communications and sustainability/purpose. As a lecturer in global communications at Erfurt University, he is the German representative of the 14-countries international PR education program GlobCom since 2015. Daniel Silberhorn has almost 15 years of global PR experience.

Please feel free to include a link to my LinkedIn profile, if that makes sense: https://www.linkedin.com/in/daniel-silberhorn/

 Lina Jakučionienė, Vilnius University (Vilnius, Lithuania)  „Communication during COVID-19: challenges and opportunities  Lina Jakucioniene1  Lina Jakučionienė counts 20 years of experience in the communications field, both internal and external, as well as international communication. 

For 10 years Lina has been the Director of Corporate Communication at ERGO insurance group in the Baltic States. She worked as the Head of the Public Relations Department of the Ministry of Health of the Republic of Lithuania and as the CEO of „European Innovation Projects“. Lina also has work experience in the German Parliament (Deutscher Bundestag) and the European Parliament. 

Lina is the Ambassador of the European Association of Communication Directors for Lithuania. She has been the Chairwoman of the Lithuanian Communication Association. Since 2017 she is the Member of the Management Committee for the International Communication master’s degree Study Programmes of Vilnius university. Lina is the Jury member of Digital Communication Awards in Berlin and Grand Jury member of  New York Festivals Advertising Awards honoring the World's Best Advertising since 1957. 

Dr. Katharina Wolf, Curtin University (Perth, Australia)

 „Post-COVID – the future of public relations  katharina wolf cfcac623  Associate Professor Katharina Wolf is the course coordinator of the public relations program at Curtin University, Western Australia. Katharina has twenty years of communication and media experience, as an educator and practitioner. Her industry experience encompasses communication and research roles in Germany, Spain, the United Kingdom and Australia. Her research interests include (community) advocacy, civic engagement, public interest communication and diversity.
 Jolanta Guzaite – Quintus, Vilnius University (Vilnius, Lithuania)  Moderator   guzaite  






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