Project description

Europeana Food and Drink is a project funded by the European Commission under the CIP ICT Policy Support Programme (ICT PSP) that aims at promoting the wider re-use of the digital resources available through Europeana. Focusing on the rich and vibrant European food and drink culture and heritage, Europeana Food and Drink wishes to engage the general public, creative industries, cultural heritage organisations and the food and drink industries in creating, sharing, learning and making use of food- and drink related content.

The project brings together 28 partners from across 16 European countries and is led by the UK-based Collections Trust. Leading content providers, creative technologists and creative industry partners are working together in order to create an evocative suite of commercial applications and products featuring food- and drink related content catered to specific audiences.

Europeana Food and Drink will achieve its objectives by:

• Discovering, preparing, licensing and uploading 50,000 – 70,000 unique high-quality digital assets and their associated metadata to Europeana
• Engaging the general public, retailers and distributors in campaigns and in piloting and crowding activities to encourage them to share and make use of food- and drink related content
• Working with creative industry partners to develop a suite of innovative creative and commercial applications
• Enhancing unique ideas via Open Innovation Challenges and extending the Europeana Open Labs network
• Developing and sharing new knowledge, understanding and guidance on successful public/private partnerships focused on digital cultural content.

Our role in the project

Vilnius University Faculty of Communication is participating in the project as a Culture Sector partner. The Faculty will provide digital content related to the Lithuanian food culture, national food and beverage production traditions, dinning customs, as well as most characteristic recipes that represents the region. Our team will also work with Creative Industry partners in the development of commercial applications and participation in the ‘Learning Track’ to review the effectiveness, viability and impact of different models of delivery and revenue-sharing. In addition to securing the participation of Lithuanian organisations in the project, the Faculty will contribute to the modelling of end-user requirements and behaviours, based on their experienced in previous projects.

Project duration

• The project was launched on the 1st of January, 2014  and will run for 30 months ending on the 30th of June, 2016

Lithuanian team in the project

• Ingrida Vosyliūtė, Department of Museology (project manager)
• Dr. Rimvydas Laužikas, Department of Museology (research team leader)
• Dr. Vykintas Vaitkevičius, Department of Museology
• Mantas Daubaras, Department of Museology
• Mindaugas Kelpša, Department of Museology

National partners

• Vilnius University Library
• UAB “Dizi”

More about the project

• Project website: http://foodanddrinkeurope.eu
• Project coordinator website: http://www.collectionslink.org.uk/
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