Assoc. prof. dr. Mariana Sueldo

Scientific articles

• Sueldo, Mariana. Towards institutionalization of communication as a strategic function in organizations of Argentina, Lithuania and Spain // Problems and Perspectives in Management : LLC Consulting Publishing Company "Business Perspectives". ISSN 1814-2427. eISSN 1816-6326. 2021, 19, 1, p. 290-304. DOI: 10.21511/ppm.19(1).2021.25.
• Sueldo, Mariana; Cuenca, Joan. Comunicación y excelencia en la universidad privada como organización híbrida = Communication for excellence in private universities as hybrid organizations // Sphera Publica : Universidad Católica San Antonio de Murcia. eISSN 2695-5725. 2021, 2, 21, p. 92-120.
• Grebliauskienė, Beata; Sueldo, Mariana. Estudiar en inglés en universidades de países no angloparlantes: retos comunicativos y experiencias de la adaptación educativa y cultural en Lituania = Studying in English at universities in non-English speaking countries: communicative challenges and experiences of educational and cultural adaptation in Lithuania // Correspondencias & Análisis. ISSN 2304-2265. 2020, 11, enero-junio, p. 1-37. DOI: 10.24265/cian.2020.n11.10.
• Sueldo, Mariana. The impact of integrated organizational communication on organizational sustainability = Integruotos strateginės organizacinės komunikacijos įtaka organizaciniam darnumui // Organizacijų vadyba : sisteminiai tyrimai. Kaunas : Vytauto Didžiojo universiteto leidykla. ISSN 1392-1142. eISSN 2335-8750. 2016, T. 75, p. 121-140. DOI: 10.7220/MOSR.2335.8750.2016.75.9.
• Sueldo, Mariana; Štreimikienė, Dalia. Organizational rituals as tools of organizational culture creation and transformation: a communicative approach // Transformations in business and economics. Kaunas : Kaunas faculty of humanities of Vilnius university. ISSN 1648-4460. 2016, Vol. 15, no 2, p. 89-110.
• Sueldo, Mariana; Grebliauskienė, Beata. Vertimas kaip klaidingo iškodavimo prevencija tarptautinėje komunikacijoje = Translation as prevention from aberrant decoding // Kalbų studijos / Kauno technologijos universitetas. Humanitarinių mokslų fakultetas. Kaunas : Technologija. ISSN 1648-2824. eISSN 2029-7203. 2014, Nr. 24, p. 48-57. DOI: 10.5755/j01.sal.0.24.6912.
• Sueldo, Mariana; Grebliauskienė, Beata. Esbozos del protocolo diplomatico y su desarrollo en el tiempo Bajo el prisma de la comunicación. // Papeles de Trabajo No 21 Centro de Estudios Interdisciplinarios en Etnolinguistica y Antropologia Socio-Cultural. Rosario : Universidad Nacional de Rosario. ISSN 1852-4508. 2011, p. 62-79.
• Grebliauskienė, Beata; Sueldo, Mariana. Diplomatinio protokolo kaita: instrumentinis požiūris = Instrumentalistic approach to diplomatic protocol development // Informacijos mokslai / Vilniaus universitetas. Vilnius : Vilniaus universiteto leidykla. ISSN 1392-0561. 2010, t. 52, p. 96-108. DOI: 10.15388/Im.2010.0.3192.
• Sueldo, Mariana; Grebliauskienė, Beata. Diplomatinis protokolas ir jo kaita per komunikacinę prizmę = An outline of diplomatic protocol development through the prism of communication // Darbai ir dienos / Vytauto Didžiojo universitetas. Kaunas : Vytauto Didžiojo universitetas. ISSN 1392-0588. 2010, t. 54, p. 37-51.
• Grebliauskienė, Beata; Sueldo, Mariana. Diplomatinio protokolo kaitai įtaką darantys veiksniai: komunikacinis aspektas = Influential factors in the development of diplomatic protocol: communicative perspective // Informacijos mokslai. Vilnius : Vilniaus universiteto leidykla. ISSN 1392-0561. eISSN 1392-1487. 2008, t. 46, p. 127-135. DOI: 10.15388/Im.2008.0.3352.

Book chapters

• Cuenca-Fontbona, J.; Compte-Pujol, M.; Sueldo, Mariana; Martin-Guart, R. Which public relations and communications agency should I choose? A new competency model for a smarter supplier selection : Communication and Applied Technologies. Smart Innovation, Systems and Technologies // Communication and Applied Technologies : Springer, Singapore, 2023. ISBN 9789811963469. eISBN 9789811963476. ISSN 2190-3018. eISSN 2190-3026. p. 433-445. (Smart Innovation, Systems and Technologies ; 318). DOI: 10.1007/978-981-19-6347-6.

Articles in scientific conference proceedings

• Sueldo, Mariana. The impact of integrated organizational communication on organizational sustainability // Proceedings of the 13th International Scientific Conference Management Horizons in Changing Economic Environment Visions and Challenges 24-26 September. Kaunas : Europos vadybos asociacija;Baltijos vadybos fondas;Vytauto Didžiojo universitetas. 2015, p. 385-404.
• Sueldo, Mariana. Kultūros specifikos raiška vadyboje // Informacijos ir komunikacijos teorijos ir praktikos raiškos Gruodžio 14 d. Vilnius. 2012, p. 1-20.
• Sueldo, Mariana. Organizational and leadership communication for cultural diversity // Exploring culture: consumption, organization, and communication. The 10th international conference. Kaunas. 2012, p. 1-48.
• Grebliauskienė, Beata; Sueldo, Mariana. Impact of cultural tourism upon regional culture: communication perspective // Proceedings 4th International Scientific Conference „New Dimensions in the Development of Society”: Latvia, Jelgava, September 25-26, 2008. Jelgava : Latvia university of agriculture, 2008. ISBN 9789984784922. p. 127-133.

Theses of conference papers

• Cuenca-Fontbona, Joan; Compte-Pujol, Marc; Sueldo, Mariana; Aced-Toledano, Cristina; López-Ayala, Mari Cruz. Internal communication function in times of the Covid-19 pandemic // European Public Relations Education and Research Association 23rd Annual Congress Vienna, 21-24 September. Vienna : EUPRERA. 2022, p. 1-3.
• Coebergh, Piet Hein; Schriemer, Martien; Cotton, Anne-Marie; Blaga, Monica; Pujol, Marc Compte; Anton, Anca; Sueldo, Mariana; Gonçalves, Gisela; Cuenca, Joan. What on earth do communication professionals do? // European Public Relations Education and Research Association 23rd Annual Congress Vienna, 21-24 September. Vienna : EUPRERA. 2022, p. 1-2.
• Sueldo, Mariana; Verčič, Dejan. Organizational purpose and public relations in hybrid organizations // Book of Abstracts of the 29th International Public Relations Research Symposium BledCom July 1-2. Bled : BledCom, 2022. ISBN 9789612950217. p. 124-125. Prieiga per internetą: <https://www.bledcom.com/publications/proceedings-boa-program-brochure>.
• Cuenca-Fontbona, Joan; Sueldo, Mariana; Compte-Pujol, Marc. The Function of Internal Communication: Transformation or Transubstantiation? // European Public Relations Education and Research Association 23rd Annual Congress Vienna, 21-24 September. Vienna : EUPRERA. 2022, p. 1-2. Prieiga per internetą: <https://www.conftool.net/euprera2022/>.
• Sueldo, Mariana; Grebliauskienė, Beata. Retos comunicativos de estudiantes ext ranjeros en programas de estudios impartidos en lengua inglesa en universidades de países no angloparlantes // Cuadernos Artesanos de Comunicación: Las nuevas narrativas, en el entorno social. Tenerife : F. Drago, 2019. ISBN 9788417314101. p. 20-21. DOI: 10.4185/CAC160.
• Sueldo, Mariana. El estatus de la comunicación como función directiva de la gestión estratégica de las organizaciones: ¿lugar merecido u otorgado? // Cuadernos Artesanos de Comunicación. Tenerife : F. Drago, 2019. ISBN 9788417314101. p. 124-125. DOI: 10.4185/CAC160.
• Sueldo, Mariana. Mission-driven universities: actions that reach out and pay off // I Congreso iberoamericano de comunicación institucional y publicidad social: Las herramientas digitales como motor de la acción social. Madrid-Vicálvaro : Universidad Rey Juan Carlos, 2018. ISBN 9788409051939. p. 11.
• Sueldo, Mariana. Organizational rituals as tools of organizational culture creation. A communicational approach // International Conference On the Changing World and Social Research I (ICWSR’2015 – Vienna), August 25-28. Viena. 2015, p. 23.
• Sueldo, Mariana. Rituals, cultures and organizations // Creative Urban Development: Culture, Business, Community. Vilnius : Vilniaus universitetas, 2014. ISBN 9786094594311. p. 31.
• Sueldo, Mariana. The (D)eformation of cultural values through cross-cultural advertising // Communication and information sciences in network society: experience and insights. International academic conference. June 16-18. Vilnius. 2011, p. 1-14.

Presentations in scientific conferences

• El estatus de la comunicación como función directiva de la gestión estratégica de las organizaciones: ¿lugar merecido u otorgado?  XI Congreso Internacional Latina de Comunicación Social. Tenerife, Spain. 2–5 December , 2019. 

Academic Qualification

• BA degrees obtained in Argentina (National University of Cordoba).
  • Music (habilitation for teaching and choir master)
  • English language
  • Public Translation (written; interpreting: synchronic and consecutive).
• MA in International Communication. Vilnius University, Lithuania. 2006-2008
• Doctoral degree in Business Administration, Vilnius University.

Qualification Advancements

• From 2020 to 2022 involved in a postdoctoral research project (project No .: 09.3.3-LMT-K-712). to raise her qualification and conduct scientific research.

Taught Subjects

Undergraduate and postgraduate study programme (for Erasmus students):

• Intercultural Communication
• Internet Public Relations

For postgraduate students in International Communication:

• Digital Communication Strategies 

Professional, social, cultural and creative activities

• Translated several scientific publications and a book "Berisso lietuviai" about Lithuanians in Argentina.
• Regularly invited as interpreter in governmental and EU official events, conferences, etc.
• Is deeply involved in EU Youth projects for socialization, civic education, voluntary work and leadership.
• Coordinator and leader of workshops and seminars for youth as well as summer international camps, EU financed exchange programmes in Lithuania and other EU countries.