On 9–10th of March, Prof. Jean-Charles Lamirel, a researcher at the LORIA Research Institute and Professor at the University of Strasbourg, will deliver two open lectures at the Faculty of Communication on the application of artificial intelligence in publishing business communication.
Everyone is welcome to attend these lectures:
- 9 March, 17:00 “Customer Segmentation and Predictive Marketing”. Room 510 (Saulėtekio al. 9)
- 10 March, 15:00 “Prompt Engineering and Marketing Content Creation”. Room JR5 (Saulėtekio al. 9)
Prof. Jean-Charles Lamirel specializes in text mining using neural networks. His main research topics include visualization methods for data analysis, evaluation of data analysis methods, social network analysis and big language models. He teaches Artificial Intelligence and Information Science (including Library Science) at the University of Dalian and Computer Science at the University of Strasbourg. The data analysis models developed by the researcher are applied in data mining and scientometrics applications.
The lectures will be conducted in English.