Gerard Hendrik Hofstede

Geert Hofstede passed away on 12 February 2020, at the age of 91 years.

Geert is one of the scholars from the 20th century whose work will endure. It is being used by tens of thousands of students and professionals across the world. In this age of a shrinking planet, cross-cultural understanding is important for survival, as he says with understatement.

One of his projects was The Geert Hofstede Consortium, which organizes Master in International Communication study programme, of which Vilnius university‘s Faculty of Communication is a part of. Geert Hofstede supported this programme, offered his ideas during the creation of this study programme and later took part in Consortium meetings.

In accordance with Geerts wishes, now there is a possibility to see a documentary movie about his life and work – Geert Hofstede, An Engineer‘s Odyssey.

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