Lina Jakucioniene

Ambassador of the European Association of Communication Directors for Lithuania, CEO of "European Innovation Projects"/ International Communication

 

Why did you choose to study International Communication?

Studying International Communication is one of the best decisions I have made in my life. Today's environment is changing and evolving rapidly, globalisation is playing a big role, and the knowledge of international communication acquired at Vilnius University helps me to keep pace with an environment full of challenges and new opportunities.

I have been an ambassador of the European Association of Communication Directors for Lithuania (Belgium) for eight years now, and I have been a member of the jury of the Digital Communication Awards (Germany) and Baltic Communication Awards (Latvia) for many years. For ten years I was the Communications Director for the Baltic States, which gave me responsibility for the international communications team. I am sure that my studies in international communication have influenced my international career.

What was your year of study? Tell us your most vivid memories from your studies.

There was always a very good atmosphere at the University. There was never a sense of distance between lecturers and students. The lecturers had become good friends, but we never took advantage of that friendship during exams or assessments. The friendship was full of respect for the teachers.

How has the knowledge you gained at Vilnius University's Faculty of Communication helped you in your work?

When I started my career in a public institution, I used to have to turn over my study notes to recall my knowledge of a certain subject.

People often complain about not having time for everything. Can you give some tips for students on how to keep up and work efficiently?

I have noticed that I get the least done when I have more free time. Conversely, I have the most when my agenda is overloaded and it seems that I don't have enough time in a 24-hour period to do everything. But discipline and planning are the things that make it all work. All you need is the will, the enthusiasm and the belief that it will work. And so it does.

Who would you recommend the International Communication programme to?

They say that what you knew yesterday is not relevant today, and if you don't know what tomorrow will bring, you become uncompetitive. One of the most important personal qualities for a communication professional is curiosity and inquisitiveness. If you are not interested in what is going on in the world, you will remain stagnant. So studying international communication helps you to keep up with your surroundings and I would recommend it to those who aspire to become the communication leaders of tomorrow.

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