Department of Corporate Communication Research

Saulėtekis ave. 9, Ist building, 515 room

Tel. +370 5 236 6107

Head of the Department
Assoc. prof. dr. Renata Matkevičienė

Scientists

Saulėtekis ave. 9, Ist building, 515 room

Tel. +370 5 236 6107

Head of the Department
Assoc. prof. dr. Renata Matkevičienė

Scientists

Research interests

  • Theoretical, methodological, practical analysis of tendencies and problems of corporate communication and its derivative fields, focusing on analysis of changing discourse (participants, context, narrative) of corporate communication;
  • Public and media discourses in relation to corporate communication, public interest, social responsibility, corruption, values and social impact;
  • Investigation of corporate communication in international and intercultural perspective focusing on changes in communication content, forms and channels, as well as on legislation processes;
  • Stakeholders communication and their engagement in corporate communication and in relation with that  analysis of reputation, image, branding development and communication strategies.

Research projects carried out in 2018

Projects Supported by University Budget

Research on corporate communication in Lithuania: analysis of reputation, trust, sustainability discourses Assoc. Prof. Dr. R. Matkevičienė. 2017–2020.

Aims of the researches carried out by scholars are based on the theoretical, methodological, practical analysis of tendencies and problems of corporate communication and its derivative fields, focusing on analysis of changing discourse of corporate communication.

Focus of the researches are on investigation of public and media discourses in relation to corporate communication, public interest, social responsibility, corruption, values and social impact; investigation of corporate communication in international and intercultural perspective focusing on changes in communication content, forms and channels, as well as on legislation processes.

International Research Projects

COST Action: IS1308: Populist Political Communication in Europe: Comprehending the Challenge of Mediated Political Populism for Democratic Politics (07/04/2014 - 06/04/2018). The coordinator activities are supported by the EU Framework Programme Horizon 2020. Prof. Dr. Toril Aalberg (Norwegian University of Science and Technology).

The goal of this Action was to investigate populist political communication and its impact on democratic political life across Europe. This is necessary not only in light of recent populist backlashes in many democracies against governments and political and economic developments, but also in respect to changes in national media and communication systems.

In order to comprehend this poorly understood aspect of contemporary political communication this Action will examine three interconnected, but distinct aspects of populist political communication:

First, populist political communication actors and their communication strategies. Second, the media and populist discourses and frames. Third, citizen's engagement with populist political messages and the effect of these messages.

This Action will provide a thorough critical review of existing knowledge, much improved research coordination, widen co-operation between scholars, bridge gaps in existing knowledge and strengthen dialogue with various societal stakeholders, benefiting media organizations, NGOs and policy actors as well as the wider scientific community. MC member – R. Matkevičienė.

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